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Mission & Values - John Middleton Co.

As an operating company of Altria Group, John Middleton is guided by Altria's Mission to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products.

The Mission guides business decisions at Altria and its companies. They pursue the Mission by focusing on four strategies:

  • Invest in Leadership: We will invest in excellent people, leading brands and external stakeholders important to our businesses' success.
  • Align with Society: We will actively participate in resolving societal concerns that are relevant to our businesses.
  • Satisfy Adult Consumers: We will convert our deep understanding of adult tobacco and wine consumers into better and more creative products that satisfy their preferences.
  • Create Substantial Value for Shareholders: We will execute our business plans to create sustainable growth and generate substantial return for shareholders.


The Values shared by Altria and its companies are the foundation for fulfilling our Mission and business strategies. Together, we strive to demonstrate these Values:

  • Integrity, trust and respect
  • Passion to succeed
  • Executing with quality
  • Driving creativity into everything we do
  • Sharing with others

Middleton’s Role

Middleton's role is to responsibly manufacture and market Middleton brands to adult smokers in a financially disciplined way.