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About Cigars - John Middleton Co.



The U.S. is the world's largest cigar market with an estimated consumption of more than 12 billion units, or more than 40 percent of the world market.

The U.S. cigar market is comprised of two segments: small and large cigars. The large cigar segment includes both large machine-made cigars and hand-rolled premium cigars.

John Middleton competes in the large machine-made cigar segment. This segment is estimated to have grown volumes at a compound annual rate of approximately 3 percent over the 2003 to 2010 period.

The chart below demonstrates some of the differences in the cigar categories:



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