These programs are designed to help us and our trade partners succeed in the large machine-made cigar category in a responsible manner.
Our Wholesale Program is performance-based and designed to support the responsible, timely, and efficient distribution of Middleton’s cigars.
The Wholesale Program was developed on the following principles:
- Offer the wholesale community a pay-for-performance program
- Obtain accurate and timely shipment data for all tobacco products
- Support Middleton’s brands and promotions
- Continue to promote the responsible distribution of Middleton’s products
Our Retail Program is a merchandising program designed to create retailer alignment with Middleton by offering incentives to best present our brands to adult smokers. Our program is developed on the following category management principles, each of which is designed to help retailers best meet the preferences of adult tobacco smokers:
Our retail trade program has a variety of merchandising options for retailers to choose from. These options are designed to offer retailers flexible choices to best meet the needs of each store.
The Retail Program includes several features to help prevent underage access to tobacco products and to manage the category in a responsible manner. The Retail Program requires retailers to:
- merchandise Middleton’s cigars in a non-self-service manner;
- train store personnel who sell tobacco products using We Card® or equivalent training;
- display We Card or equivalent signage;
- use an age verification tool; and
- place retail signage that tells adults not to buy tobacco products for kids.
Middleton's Retail Program also includes limits on the location and the amount of Middleton signs at retail.
We believe by engaging with our business partners and maintaining a strong focus on satisfying adult smokers, we will continue to support our mutual success.
