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Help Reduce Underage Tobacco Use - John Middleton Co.

Kids should not smoke or use any tobacco products. John Middleton invests in a range of programs directed at helping reduce underage tobacco use.

Underage tobacco use is a complex issue for which there is no one simple solution. There is no single reason why young people engage in risky behaviors, such as experimenting with tobacco products, alcohol or drugs. Experts point to a variety of societal, environmental and personal factors that must be considered to help prevent these behaviors, and recommend a multi-faceted approach. That’s why we support a positive youth development approach to preventing underage tobacco use, emphasizing positive relationships and activities, and reducing risk factors. This approach can help kids make healthy decisions and resist a broad range of risky behaviors, such as tobacco use.

We support a variety of programs and initiatives to help reduce underage access to tobacco products, fund organizations that provide kids with the support they need to make healthy decisions, and support the development of tools for parents to help them raise kids who don’t use any tobacco products.


In addition to complying with legal and regulatory requirements, by following Altria’s Standards for Underage Tobacco Prevention, Middleton also:

  • identifies and adheres to applicable laws, principles and/or policies for marketing its products with the goal of responsibly marketing to the respective intended audience and limiting reach to underage audiences;
  • offers retail programs with requirements and financial incentives for participating retailers to sell its products only in clerk-assisted transactions;
  • educates sales and marketing employees on ways they can help prevent underage tobacco access and use;
  • supports the federal law that requires all cigarettes and smokeless tobacco products to be merchandised in a clerk-assisted manner. Middleton also supports state-level youth access prevention legislation. In addition, Middleton requires retailers participating in its trade programs to merchandise cigar products in a non-self-service manner even in those states where it is not required by law; and
  • does not pay for or endorse any product placement. Middleton declines all requests to use, display or even reference its brands in movies, television shows or other public entertainment media.
Learn more about our marketing approach.

Related Resources

Federal Regulation of Tobacco

Learn more about the FDA’s authority to regulate the manufacture, distribution and marketing of tobacco products.

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